Ghost Inventory is Alive and Well in the Multi-Channel

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Recently a friend’s iPhone got damaged in the heavy rain.  He has limited funds and wanted to spend as little as possible for a replacement, but because of his attachment to Apple, wanted to buy only an iPhone.   After looking around on the web, he spotted an iPhone 6s, which was available in Best Buy. He got on Best Buy’s web chat, which is usually a very good place to discuss their offerings, and determined that the store closest to him has it in stock.  The Best Buy support person assured him if he went to the store in person, he should be able to pick it up. But alas, the ghost (phantom) inventory struck.

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